TimesAscent: Get your priorities right

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CEOs are often stumped between the ‘urgent’ and the ‘important’. How does one prioritise one over the other?

A famous decision-making principle credited to General Dwight D Eisenhower can be captured in his maxim “what is urgent is seldom important, and what is important is seldom urgent.”

Stephen Covey and others in their time management book ‘First Things First’ (Covey, Roger & Merrill – 1994) further clarified the difference between ‘urgent’ and ‘important’:

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